Press release - May 8, 2012
ArtVenture launches Creative Writing Camp
to revive the lost art of expressive writing
July 9 – 13 / July 16 - 20
(London, ON, May 8, 2012) – London children are
invited to unleash their inner-writer at the new ArtVenture Creative Writing
Camp. The two, one-week camps are geared towards children entering Grades 4
to 8 and will be led by Ontario Certified Teacher Ayala Reshef and published
writer Natalie Sliskovic.
Budding writers will learn the essentials of great
storytelling, including how to create compelling characters, explore dynamic
settings, and structure great narratives. Using examples from classic and
current children’s literature, campers will also explore the art of
illustration and learn how images and design can make words come alive on
“Kids are constantly creating stories in their heads,
but in today’s technological world they don’t often sit down and express
their ideas on paper,” comments Reshef, whose passion for the written word
has guided many of her students through the stages of the writing process.
“With computers being introduced into the classroom as
early as Grade One, we are losing the art of handwriting,” she adds. “This
camp gives kids the opportunity to challenge themselves through guided daily
writing, drama improvisation, and creative illustration, and create a
beautiful document to treasure.”
By the end of the week each camper will have
discovered and refined their own voice, having written and illustrated their
own coil-bound book to take home – and will have the opportunity to order
additional copies for family and friends.
The half-day Writing Camp
can be combined with a Visual Arts camp for a full day of fun and
creativity. Registration is limited
What: ArtVenture Creative Writing Camp
Where: ArtVenture 1438 Aldersbrook Road
When: July 9 – 13 (1pm – 4pm) / July 16 – 20 (9am – 12pm)
Cost: $185 / week, with a 10% discount for multiple campers or
Contact: Ayala Reshef – Manager & Instructor
Founded in 2007, ArtVenture offers Art Classes for all
ages (preschool to adults), Workshops, Birthday Parties, and Spring & Summer
For more information: www.artventure.ca
September 19, 2008
for Marketing Students
On Wednesday, September 10, 2008, artists and
entrepreneurs Ayala and Erica Reshef visited Fanshawe College to give
Marketing 1027 students firsthand insight into their fascinating new
ArtVenture is a multimedia art school in northwest London that opened in
August 2007. Offering art classes for all ages, camps and birthday parties
in a custom-designed studio and gallery, ArtVenture exposes children and
adults to a wide range of art education and art exploration. Courses at
ArtVenture are led by Erica Reshef, an artist and a certified visual arts
with a wide range of classroom experience, and her daughter, Ayala Reshef, a
certified primary, junior, and intermediate classroom teacher. The school
also offers an on-site gallery, showcasing works by local artists on a
rotating basis, and a sitting-area stocked with art books for on-location
Fanshawe Marketing students heard Ayala and Erica describe the opportunities
and challenges for their business in an engaging presentation supported by a
series of photographs and images. Students were then divided into two groups
for a unique, interactive team-building exercise. One group was directed to
colour strips of paper in a specific manner, while the other was given
little direction while being encouraged towards team-cooperation.
In the end, both groups discovered 'Harmony'. It was not obvious at the
start, but the letters to spell the word harmony were encrypted within the
stylized series of lines and swirls. While students worked on distinguishing
the background from the foreground, they learned the effect of group
cohesion versus an individualistic project management.
It was an effective and memorable way of demonstrating the creativity of the
ArtVenture team to conduct a short, fun exercise with a specific learning
outcome. Students now have a much better sense of the core competencies of
these entrepreneurs and are excited to develop marketing plans to build
awareness of this local business.
Marketing 1027 was redesigned as one of many curriculum development projects
this summer. Professor Sherry McEvoy designed the new schedule to feature a
variety of interactive exercises and a focus on developing the skills to
prepare a marketing plan.
The course instructor for this semester is Professor Murray Morgan who is
also Coordinator of the International Business Management Program. To add
further interest and relevance, Morgan has the class using their skills to
market themselves to seek employment. Students are working in small groups
and will use the theory behind marketing plan development by applying it to
an existing local business, in this case ArtVenture Art Studio. The class
includes students from numerous towns and cities across Ontario as well as
several international students and one student on exchange from HZ
University of Applied Sciences (Hogeschool Zeeland) in the Netherlands.
To thank the ArtVenture team for their time and engaging presentation, two
students presented Ayala and Erica with engraved pens from the Fanshawe
College Faculty of Business.
Faculty, staff and students who may be interested in a fulfilling art
experience can visit
www.artventure.ca for information on art classes, birthday parties,
spring and summer art camps, PD-day workshops, and on-site custom framing.
Reproduced from Fanshawe
News, September 19th 2008.
Artwork replaces graffiti
Joe Belanger - Sun Media
The London Free Press -
November 5, 2007
A three-generation trio spearheaded a youth initiative to give a
graffiti-laden wall at a strip mall on Aldersbrook Road a facelift.
The Reshef family, from left , Ayala, her daughter Eden, 3, and her
mom Erica celebrate the completion of a mural that replaces a wall of
graffiti. The Reshefs, who run an art studio in the same plaza
enlisted the help of 13 teenagers to help paint the mural.
(SUSAN BRADNAM/Sun Media)
Erica and Ayala Reshef know the difference between graffiti and art.
over the last week the northwest London art studio owners helped more than
a dozen high school and university students demonstrate the difference.
A graffiti-covered wall on a strip mall on Aldersbrook Road was
transformed from an eyesore to artwork, titled Youthful Nature.
"We decided to show young people how you can be creative and not
destructive," Erica said.
"Before, there was nothing beautiful about that wall, just a lot of
Erica and Ayala own ArtVenture Art Studio located at the strip mall.
The weeklong project was planned and designed by students at Nancy
Campbell Collegiate Institute, while ArtVenture students helped in the
painting. Color Your World donated the paints.
It took more than 20 hours to transform the brick wall into a flowing wall
of trees in autumn colours. The mural can be seen on the south side of the
Police have encouraged merchants and homeowners to remove graffiti as soon
as it appears, because left unchallenged, more taggers will come and the
neighbourhood will soon be seen as depressed, creating the prospect for
more crime and tagging.
Some people associate graffiti with pictures. But taggers paint or write
letters to create an assumed name or identity called a tag, doing it with
a unique signature.
London police have stepped up efforts to crack down on graffiti, laying
several charges this year.
Meanwhile, city council last year passed a bylaw banning the sale of
heavy-duty pens and paints to minors.
Merchants in the city's core have spent thousands of dollars to hire
contractors to remove graffiti within 24 hours of it appearing.
Joe Belanger is a Free Press crime reporter.
Free Press Staff - Sun Media
The London Free Press - September 10, 2007
PROGRESSION: Ayala and Erica Reshef stand in their new multi-media art school
called ArtVenture, which offers classes for both children and adults.
(SUSAN BRADNAM/Sun Media)
red-letter day for ArtVenture, a new multimedia art school in
The school, which opened its doors in the
strip mall at 1438 Aldersbrook Rd. August 30, begins its first classes today
and is accepting registrations for fall, winter and spring sessions.
Courses at ArtVenture are led by Erica Reshef, a certified visual arts
teacher and artist, and her daughter, Ayala Reshef, a certified teacher with
more than a decade of primary, junior, and intermediate teaching experience.
"Having taught in both the public and private sectors, it became
increasingly evident that an extra-curricular art program was a desire
largely unmet by Londoners," said Erica Reshef. "So it seemed a natural
progression for us to build our own studio and offer art classes for the
ArtVenture offers classes to all ages (parents a tots, school-aged children,
teens, working adults and retirees) along with an Open Studio option for
those wishing to work at their own leisure.
The school also offers an on-site gallery, showing works by local artists on
a rotating basis, and a sitting-area stocked with art books.